Saturday, August 30, 2008

FASHION AND SPORTS ARE MORE COMMON

The new exhibition at London’s V&A would have us think differently. Fashion V Sport shows the extent of the two worlds’ commingling in a number of guises, illustrating how extensive their mutual influence really is. From the realms of high fashion, such as Bernard Wilhelm’s Spring/Summer 07 print based on American bodybuilders, to the mainstream - David Beckham fronting Emporio Armani’s underwear campaign – it’s suggested that fashion and sport have far more in common than you might assume.

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