VIKTOR & ROLF

In their Paris studio, during the few years between their 1992 graduation from the Arnhem Academy of Art and Design and their rise to fashion fame, Viktor Horsting and Rolf Snoeren used to sit and dream. In their heads they’d put together elaborate collections, extreme catwalk shows and even come up with their own perfume. And then they would make their visions a reality, in miniature. Produced on an exact scale of 1:10, the pair created not just several dolls wearing their clothes but model catwalks, a small shop complete with glass windows and even a little perfume bottle, with ad campaign and press release.